Client: Out Since Tuesday, adidas

A clip from a live TikTok show and shopping experience created for Gen Z, featuring integrated e-commerce to celebrate adidas Originals' 50th anniversary. The full hour-long interactive show included appearances from Munya Chawawa, Anisa Farah, AQ, slowthai, Black Girl Gamers, and England’s Lionesses Bethany England and Millie Bright.