Client: Out Since Tuesday, adidas

Role: Director

Clips from a live TikTok show and shopping experience that featured integrated e-commerce to celebrate adidas Originals' 50th anniversary. The full hour-long interactive show included appearances from Munya Chawawa, Anisa Farah, AQ, slowthai, Black Girl Gamers, and England’s Lionesses Bethany England and Millie Bright.